Model choice follows evidence

Use the simplest model that earns the right to decide.

Greater complexity does not automatically create greater value. The appropriate model depends on the business question, data, performance evidence, operational constraints and the level of explanation and governance the decision requires.

Arocha & Associates combines traditional actuarial methods with modern machine learning to develop and challenge models for pricing, underwriting, claims, risk segmentation and other insurance applications.

Engagements may start with an incumbent-model diagnostic, a challenger comparison or the development of a controlled model from data through implementation.

Core support

Connect modelling technique with decision value.

02

Development & comparison

Develop and compare GLMs, gradient-boosting models, neural networks or hybrid approaches using consistent data, metrics and validation evidence.

03

Integration & monitoring

Translate model output into an operating decision with documentation, human oversight, implementation controls, performance monitoring and recalibration.

Evidence before selection

Compare what matters for the intended use.

Applied example: explore the interactive GLM–FFNN model comparison demonstrator.

A decision-led modelling cycle

Establish a credible baseline before adding complexity.

The work separates genuine model improvement from apparent gains caused by data, validation design or inconsistent comparison.

  1. 01

    Question

    Define the decision, target, data, constraints and business success measures.

  2. 02

    Baseline

    Build or diagnose a transparent benchmark and verify data and evaluation design.

  3. 03

    Challenge

    Compare alternatives across performance, stability, explanation and operating cost.

  4. 04

    Decide

    Select, document, implement and monitor the model appropriate for the use.

Typical outcomes

A model recommendation that management can act upon.

A documented incumbent-model diagnostic and evidence-based challenger comparison.
Transparent performance, calibration and segment-level evaluation.
A clear model-choice recommendation with trade-offs and limitations.
Implementation, monitoring and governance requirements for controlled use.

Start with the modelling decision

Would a more complex model materially improve the decision?

We can diagnose the incumbent model, build a credible challenger and translate the evidence into a practical recommendation.